Write easy-to-read text
Users enjoy content that is well written and easy to follow.Don't Do
- embedding text in images for textual content - users may want to copy and paste the text and search engines can't read it
- writing sloppy text with many spelling and grammatical mistakes
Create fresh, unique content
New content will not only keep your existing visitor base coming back, but also bring in new visitors.
Don't Do
- rehashing (or even copying) existing content that will bring little extra value to users
- having duplicate or near-duplicate versions of your content across your site - more on duplicate content
